Partnership that built the most trustworthy smartphone brand

Partnership that built the most trustworthy smartphone brand


OnePlus entered the Indian market as a challenger brand in Premium smartphone segment. While the early adopters loved the quality and design of the OnePlus devices, a robust after-sales delivery was the key missing ingredient in winning the service conscious Indian consumer and mass market success.

Servify Approach

Servify partnered with OnePlus to co-create multi-pronged CX strategy.

  • Deployed Consumer Assistance solution to enable on-demand service experience across Android and Web Platform.
  • Rolled out unified Service Fulfilment solution with spare parts management across all service partners to bring consistency and accountability.
  • Launched brand authorised Product Protection & Extended Warranty plans and handled the entire program management.


With the help of superior after-sales CX, OnePlus captured the pole position in Premium smartphone category and has been declared the most trusted smartphone brand in 2018/19.